PERSA · LONDON
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Tier 03 · Bespoke configurator

Drop a leather onto the bag.

Drag a swatch drop on the bag Or drag the bag to rotate

Choose the leather.

Each leather comes from a single Italian tannery. The colour shifts with the season.

Leather — pending
Hardware — pending
Charm — pending
Monogram — pending

The Hands

Three artisans.

Every piece is finished by one of three. Click their name on a piece to commission directly. The CMS panel keeps this list current — when an artisan joins or leaves, the configurator above updates automatically.

Z

Zahra

Founder · Master cutter

Trained in Tehran's leather quarter, finished in London. Cuts every bag personally. Hand-paints the floral pieces. Three generations of family in leather.

147 pieces · 2026 Cut · paint
M

Mahsa

Stitch master

Twelve years of saddle-stitch. Every visible stitch on a Persa piece is by her hand. Refused to switch to machine stitching when offered double the rate elsewhere.

62 pieces · 2026 Saddle stitch
D

Daria

Hardware · finish

Sets every clasp, rivet, and ring. Sources hardware from a single Italian foundry. Quality-checks the final piece before it leaves the studio.

38 pieces · 2026 Hardware · QC

In-store · Phone handoff

Start in-store, finish on your phone.

A customer holds a Bucket bag in the studio, likes the shape but wants to think about the colour. The artisan opens the configurator on the studio iPad, builds the customer's choices into a session, prints a small card with a QR code.

The customer scans it walking out. The configurator opens on their phone, pre-loaded with their session. They finish at home, place the deposit, and the order is logged against the artisan who started it.

No app install. No account required to start. Identity stays with the QR.

Persa · Bespoke session

SES-PL-26-0512-Z · Resume on phone

Reserve · 25% deposit

Hold your build.

A piece is started only once the deposit is paid. Balance is due on completion.

Bespoke piece— pending —
Estimated total£—
Deposit (25%)£—

Secured by Stripe

Your bespoke piece

Built.

Made-to-order, six to eight weeks. Finished by Mahsa. Quality-checked by Daria. Photographed before it ships.

Leather
Hardware
Charm
Monogram
£245
Saved